Major Gifts Magic!
Major Gifts Magic (MGM) is a free, peer support forum for major gifts officers and directors to share major gifts fundraising strategies and tactics, meet challenges, and solve problems. Peer leaders with expertise in each session's topic will help address issues identified by the group. MGM co-hosts Gillian Gray and Jill Jacobs facilitate discussion and encourage all participants to contribute.
All MGM meetings are free of charge and held either at the Foundation Center in San Francisco, or other East Bay locations (see below for more details).
Major Gifts experience preferred.
Growing and Keeping your Major Gift Donors
Date & Time:
Tuesday, July 14, 2015
3:00 - 5:00 PM
Children's Hospital of Oakland Foundation
2201 Broadway, Suite 600
Oakland, CA 94612
The heart of any fundraising program, and the area most ripe for growth, is our major donors. Using the resources at hand, how can you keep and grow the major donors you have into larger donors and effectively engage lapsed major donors? This session will discuss strategies for increasing major donor retention rate, wooing back lapsed donors, and effectively deploying your staff to cultivate and inspire sustained major gifts support for your cause. This workshop will address:
1. The role of stewardship in the donor cycle
2. Mining your database for good major gift prospects
3. Calculating and demonstrating the importance of donor
donor retention for your ED and Board
4. Strategies for re-engaging lapsed donors
Georgia Young - Director of Major and Planned Gifts at Save the Redwoods League
Georgia Young has been a major gifts fundraiser—primarily in the conservation field—for more than a decade. Her previous positions include Major Gifts Officer at The Trust for Public Land and at the Student Conservation Association (SCA), and Donor Relations Manager at The Nature Conservancy. Georgia graduated from Harvard University, majoring in Visual and Environmental Studies, and earned her MFA in Painting from Washington State University.
Major Gifts Magic is a free, peer support forum for major gifts officers and directors to share major gifts fundraising strategies and tactics, meet challenges, and solve problems.
Gillian has a passion for making the world a better place. She started her career with Voluntary Service Overseas and has worked for local government, stimulating inner city recreation. After an MBA, she moved into management consulting for Global 500 corporations, government and nonprofits. Her experience has honed her skills in developing relationships to effect change and secure major funding.
Major Gifts Manager, The San Francisco SPCA
Jill Jacobs is the Major Gifts Manager at the San Francisco SPCA and has 17 years of experience in development and 10 years of experience in major gifts. She has also worked at Homeward Bound of Marin, Guide Dogs for the Blind, and created a development department from scratch as the Development Director at Buckelew Programs, a regional organization that serves adults with serious mental illness.