Major Gifts Magic!
Major Gifts Magic (MGM) is a free, peer support forum for major gifts officers and directors to share major gifts fundraising strategies and tactics, meet challenges, and solve problems. Peer leaders with expertise in each session's topic will help address issues identified by the group. MGM co-hosts Gillian Gray and Jill Jacobs facilitate discussion and encourage all participants to contribute.
All MGM meetings are free of charge and held either at the Foundation Center in San Francisco, or other East Bay locations (see below for more details).
Major Gifts experience preferred.
Use Your Major Gift Program to
Generate Legacy Giving Leads
Date & Time:
Wednesday, January 20, 2016
3:00 - 5:00 PM
La Pena Cultural Center
3105 Shattuck Avenue
Berkeley, CA 94705
This Major Gifts Magic session is designed to demonstrate how you can generate legacy leads and gifts within your major gifts program and other development activities. You’ll leave this session knowing how to create and expand a pipeline of qualified legacy giving leads and confirmed gifts. You’ll accomplish this in the course of carrying out your major gifts work or other fund development responsibilities. Simply add on five minutes to your otherwise scheduled engagement with a loyal supporter.
Practical takeaways from this workshop:
1. How to identify legacy gift suspects within your pool of major donors
2. Successful approaches to generate leads and secure legacy gifts with limited time
3. Handouts with tips you can put to use right away
Greg Lassonde, CFRE is the principal at Legacy Giving Specialists through which he has helped nearly 60 clients launch, expand, audit, and sustain their legacy giving programs.
Andrew Maguire is San Francisco Opera’s Director of Donor Stewardship. He has had decades of success in securing legacy gifts there, both through his major gifts portfolio, and also through patrons he has come to know over the years.
Major Gifts Magic is a free, peer support forum for major gifts officers and directors to share major gifts fundraising strategies and tactics, meet challenges, and solve problems.
Gillian has a passion for making the world a better place. She started her career with Voluntary Service Overseas and has worked for local government, stimulating inner city recreation. After an MBA, she moved into management consulting for Global 500 corporations, government and nonprofits. Her experience has honed her skills in developing relationships to effect change and secure major funding.
Major Gifts Consultant
Jill Jacobs has nearly 20 years of experience in development and 11 years specializing in major gifts. She has worked at the San Francisco SPCA, Homeward Bound of Marin, Guide Dogs for the Blind, The Novato Youth Center, and created a development department from scratch as the Development Director at Buckelew Programs.