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Learn – Network – Grow
In a Community of
Fundraising Peers
To Register:

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February 2008 Monthly Luncheon
The eNonprofit: Effective Online Campaigns
Friday, February 8, 2008
12:00-1:30 p.m.
Location: Preservation Park, Robinson Classroom B in Oakland
What are the strategies, tactics and practices that result in effective online campaigns? We'll review the elements of effective campaigns and review examples of successful online campaigns. Whether your campaigns focus on advocacy, fundraising or other areas, you will get ideas and excellent practices that nonprofits use to engage their stakeholders online. The session includes a brief overview of online fundraising, then moves into examples and ways you can build your own
successful online campaigns. We will finish with discussion and questions.
Takeaways:
Elements of successful online campaigns
Examples of effective campaigns
Roadmap for building your own campaigns
Presenter: John Kenyon
JOHN KENYON is a nonprofit technology strategist who has been engaged with nonprofits for over 15 years providing advice, teaching seminars and writing articles about technology. Along with Michael Stein he wrote both The eNonprofit: a guide to ASPs, internet services and online software and the Nonprofit Quarterly article A Decade of Online Fundraising. He recently served as Training and Consulting Manager at Groundspring.org for Good before returning to private practice in 2006. John's practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet. He is an adjunct professor at the University of San Francisco and has been a featured speaker at conferences and workshops across the US, England, Australia and online.
Clients include the Bioneers, Center for Volunteer and Nonprofit Leadership of Marin, Community Information Strategies Australia, CompassPoint Nonprofit Services, CompuMentor, Democrats Abroad, Hospice Foundation, Legal Services Corporation, London Advice Services Alliance, Meals on Wheels, New Progressive Coalition, Point Reyes National Seashore, River Network, Sisters of Notre Dame de Namur, Theater Bay Area, Volunteer Center of Sonoma County, Women's Funding Network, AFP Chapters and Community Foundations nationwide
Cost for Luncheon: DER members = $12, non-members = $20. Lunch is included in your fee.
Please reserve by Wednesday, February 6. Programs often sell out so don't delay!
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